Azoy, A. C. M., Jr.
Title A Primer of Advertising
Book Condition Very Good
Jacket Condition No
Edition First Edition
Publisher New York Harper & Brothers 1930
Seller ID 027367
New York: Harper & Brothers, 1930. Stated first edition. Basics of 1930's style advertising, mainly for print, with sections on engraving, typography and layouts, as well as a section on radio, car cards and press agents. Maroon cloth, 178 pages. Light rubbing to the extremities, good hinges, sound text block, numerous notes lightly written in pencil throughout, names in pencil on front free endpaper.. First Edition. Hard Cover. Very Good/No. 8vo - over 7¾" - 9¾" tall. First Edition.
ADVERTISING STRATEGY TECHNIQUES IDEAS INSTRUCTION TYPOGRAPHY LAYOUTS ENGRAVING RADIO PRESS