Title The Art of Creative Advertising : A Visual/Verbal Problem-Solving Approach
Book Condition Very Good
Jacket Condition Very Good
Edition First Edition
Publisher New York Reinhold Book Corporation 1968
Seller ID 010179
New York: Reinhold Book Corporation, 1968. First edition, 1968. A "PSA" or "Problem Solving Approach" to advertising - identifying different PSA classifications, such as animation, nostalgia, the incongruous, symbolism, sequences, etc., and incorporating them into advertising. Red cloth, 440 pages, dustjacket. The book has minimal wear, a light bumping to the upper edge, good hinges, sound text block, very clean pages free from names or other markings. The mylar protected dustjacket has a tiny smudge on the front cover, no chips or tears.. First Edition. Hard Cover. Very Good/Very Good. 4to - over 9¾" - 12" tall. Dust jacket present. First Edition.
ADVERTISING ADVERTISEMENT BUSINESS PSYCHOLOGY